It begins as Interior Design Consultant and Contractor, Maura Athalya, founded in 2005, offering assistance for both residential and commercial clientele. In the year of 2014, we are complementing our Interior Design Consultant and Contractor services with launching our interior furnishing and decorating product lines that include : furniture, lighting, accessories of interior elements, and decorative pieces, designed for both residential and commercial sectors under a registered brand name Abelya Collection.
An interior furnishing brand as integral part of urban lifestyles and fashion brands, is the spirit behind the creation of the brand. Created in Jakarta, Indonesia, as the birthplace of the brand, by Lydia Juliana - "Lya", a professional Interior Designer and Business Enterprise, graduated from International Academy of Design and Technology, Chicago, US and Trisakti University, Jakarta, Indonesia.
The brand is co-founded by Ibrahim S. Garawani - "Abe", a prominent business consultant, founder, and CEO of various Trading Companies in Egypt and US. Through his company ETA ( Egyptian Trading Agencies ), the brand designs are being actualized and manufactured in Indonesia, Egypt, Spain, and China. Our combined resources shall help to achieve the brand awareness and growth hence realizing our vision and mission.
VISION & MISSION
It is all about how we unite with the people every where. We shall partner with our Customers, Distributors, Vendors, Manufacturers, Shippers, Employees, Stakeholders, and the Society at large. The unity shall create a force that will allow us blend art, technology, and talents, for designing, producing, and delivering our interior furnishing and decorating product solutions to our customers everywhere in all continents. Our endeavors are endless to make impeccable living qualities for our customers via our good quality interior furnishing and decorating products.
Along the Value Chain, all links and connections shall benefit from our brand growth and economies. Customers' Satisfaction and Value Creation for their investment are our focal interest. Wealth shall be created to everyone : employees, vendors, and shareholders alike. We are committed to the welfare of the community and its environment.
Abelya Collection shall be the world's best experience to all links and connections. Becoming one of the world-class leading brands in interior furnishing and decorating product as well as the one-stop-shop gateway or store for interior furnishing and decorating products through online.
Best Business Practices - Passage to our vision is to employ only the best resources and tools. No efforts shall be spared to put in place : most talented design capabilities, innovative and creative interior furnishing and decorating product solutions for Great Production Process that yield Superior Quality Output. Timely, Efficient, and Effective Delivery Operation that will enable us to pass some costs saving to our customers.
Bottom Line - Sharing benefits, derived from our successful and profitable operations. Retained earnings, accumulated wealth and reserves for capital expansion, investing in innovation and enhancement. Thus, staying with competitive edge that will benefit all our partners on the value chain and enable us to balance with our social responsibility and environmental protection.
A blend of beauty and wisdom, is the philosophy behind our brand. The brand offers a good balance between quality and economic considerations without undermining the touches of art and beauty. Persistently and consistently delivering our brand credo, "affordable luxury".
We are committed to provide high quality products. Therefore, we are highly selective in partnering with vendors, group of artisans, and manufacturers that employ high standards of production practices. Using materials that are environmentally friendly, non-toxic, and hon-hazardous to human health.